George Putong

LinkedIn: Pages Toolkit Videos

Concept, Writing, and Product Marketing. This is one of three explainer videos I produced as part of a larger LinkedIn Pages Toolkit. It was used as both product marketing and as a promotional video encouraging members to download the toolkit. The toolkit was leveraged by global counterparts. I worked with one of our favorite Sydney-based agencies. (Content Suggestions video / Sharing Documents video / Celebrating voices video)

NBCUniversal: Syfy Asia Sizzle Reel

Concept, Writing, and Video Editing. Leaning on my time as a TV producer, here is one of favorite edits. It’s a sizzle reel for Syfy Asia. The promo was on-air in Southeast Asia and promoted upcoming titles on the network. Working on this was a dream: fun materials (read: a lava-spitting giant tarantula), great sound engineer, and a flying shark.

LinkedIn: 5 Sales email templates that really work (E-Book)

APAC Localization, campaign launch, and strategy. It’s a pocket guide for how to craft better emails for sales folks. This was one of our more widely successful campaign drops. I worked on localization for APAC. I also promoted this campaign through advertising on LinkedIn (Sponsored Content, InMail, Dynamic and Text Ads). (View the e-book landing page / Download the e-book)

LinkedIn: Lead Generation Strategy Tackle Box (E-Book)

Copywriting, Content and Digital Marketing. This is the first e-book I worked on together with my cross-functional partner in client solutions. I recall grabbing a beer to celebrate the day it got launched. It’s an e-book about how to improve the quality of leads that marketers fight to catch. It features guides on how to optimise marketing campaigns within the LinkedIn ecosystem. This involved partnering with a design agency. (View the e-book landing page / Download the e-book)

LinkedIn: The State of Sales 2019 APAC Reports (E-Books)

Copywriting, Content and Digital Marketing. The State of Sales is an annual report under LinkedIn Sales Solutions. In 2019, our team received the first localised APAC data cut from the surveys. That meant we were able to tailor-fit findings for our markets: Australia, India, and Singapore. I loved this project because I got to work closely with our field marketers. When writing the email copy, my Asia-Pacific dream came true when I got to use this line: whether you’re sipping on kopi C, chai tea, or iced latte… (View the e-book landing page for Singapore / Download the Singapore version e-book)

Live with Marketers in India: The Great ROI Debate (Live Stream Program)

Writer, Producer, and Digital Marketer. I almost died with this one. But I live to tell. This was the fourth episode I worked on for the APAC edition of ‘Live with Marketers’ – a talk show of marketers interviewing marketers. Each of the four episodes I worked on were in different APAC cities. I liaised with local production crews, helped write and develop the run-of-show, and ran testing. Running a live stream for the first time in a city four different times was unnerving. But worth it. Success: First geo-targeted live stream in APAC using LinkedIn Live. More ‘Live with…’ examples below. (View the landing page)

Live with Marketers in Shanghai: China, the Great Content Creators (Live Stream Program)

Producer and Digital Marketer. We filmed an episode in Shanghai, China on the back of a marketing conference. I managed the promotional aspect of this particular run. We had the CMO of Microsoft Greater China and HK as well as the marketing lead of PWC China as guest speakers. Being trained in branding, the off-brand green LinkedIn pillows were an eyesore. Otherwise, Kate did a fantastic job while she was over there. (View the landing page)

George, thank you so much for leading the launch of Live With Marketers in India and making it truly exceptional. You weren’t here in person but not for one minute did I feel that I was by myself. Even the last minute date change did not deter you from giving it all you’ve got!

Nikhita, LinkedIn
Live with Marketers in Sydney: Bring Back That Lovin’ Feelin’ (Live Stream Program)

Producer and Digital Marketer. I take pride in the live streams produced for LinkedIn. These are big bets and I couldn’t have done it without the confidence and determination of my manager, Kate (who happens to be the show’s host). She was extremely supportive. This Sydney broadcast had over 101,000 video views after it launched. It also involved some of our good clients in Australia: Cisco, Macquarie Bank, and Optus. (View the landing page)

Bekpackr Episode 19 – My Typical Weekend in Singapore

Video Blog. I want to keep my video storytelling and editing skills sharp. Here’s an example of an episode I filmed which documents how a typical weekend looks like for me in Singapore.

NBCUniversal: Ideator CTA (Fun way to do Internal Comms)

Filming and editing for fun. I had a blast working on this video. We were tasked to promote an upcoming ‘Ideator’ project where employees at NBCUniversal’s office in Singapore could brainstorm the next best thing. Hope you catch the surprise we installed in the middle of Tanjong Pagar.

NBCUniversal: Diva Loves Cooking (Video Shorts)

Filming and editing for really great food. This was one of three delectable videos we filmed in Kuala Lumpur for the Diva Loves Cooking mini-series. We featured three duos in KL — each happy to share their own recipes. This involved coordinating with our partners in Malaysia to identify couples to feature. Who makes better food? Singapore or Malaysia?

Travel Buddies (Magazine Article)

Travel Writing. Here’s an example of an article I wrote that got published in a magazine. A good friend of mine is a managing editor in Manila and he gave me an opportunity to write for him. Baguio is the Philippines’ classic summer capital. It’s also home to the strawberry version of a Filipino favorite called ‘taho’. Published in ABS-CBN Maven.

Manila: The Way Rick Sees It (Magazine Article)

Profile interview and writing. I enjoy interviewing people and being able to tell their story. One of my first examples of this is interviewing a Filipino blogger who manages to capture life in Manila. He has since retired from blogging and now makes better money in real estate. Published in Roam magazine.

E! News Asia: Jeannie Mai in Singapore

Segment Producer. One of my favorite things as a producer is being assigned to film people. We had Jeannie Mai in Singapore for the new season of How Do I Look? Asia. We caught up with her backstage in this quirky exclusive. She loves Singapore!

LinkedIn: Pages Toolkit (Content Package)

Launch of campaign. We worked on the LinkedIn Pages Toolkit which is a combination of numerous assets: checklists, optimization guides, best practice examples, and videos. This served customers of LinkedIn Pages. (View the toolkit landing page / Download the toolkit)

George helped deliver a number of key content and social initiatives that delivered significant benefits to our APAC business– for example, he helped launch the LMS Pages Toolkit which was globally leveraged, the LSS State of Sales 2019 report APAC, and in partnership with the CSM organization launched the Lead Gen Strategy Tackle Box.

Nico, LinkedIn
LinkedIn: Marketing Solutions Product Event Loop

Video editor. Our field marketers needed a video they can easily display at events in our different cities.

Bekpackr Episode 17 – Flying Business on Philippine Airlines

Video blog. Documenting my first experience flying business class. I’m a big fan of Philippine Airlines so this was a great treat.

NBCUniversal: Wendy vs the World on E! (Launch Promo)

Concept, Filming, and Editing. One of my favorite projects for E! was having an opportunity to meet Xiaxue and film her promo for the channel. This is the launch promo.

NBCUniversal: Interview with Xiaxue for E! News Asia

Concept, Filming, and Editing. One of my favorite projects for E! was having an opportunity to meet Xiaxue and film her promo for the channel. This is the launch promo.

NBCUniversal: Last Hope with Troy Dunn (Promo)

Concept and video editing. One of my favorite promos for Diva. I enjoyed this one because it doesn’t rely on the template copy. I used soundbites to tell the story of an abandoned boy.

I know how passionate you are about video, and I feel grateful that we are able to leverage your talent and passion for the benefit of LinkedIn! Thank you for being so open and collaborative, it’s an absolute pleasure to work with you!

Aarti, LinkedIn
NBCUniversal: Snapped (Promo)

Concept and video editing. I mean really, “one moment she’s taking a selfie, the next… she’s planning how to be a murderer.”

Advertising and Sales Partnership: Diva and Samsung Video

A video I created for our AdSales team which was a partnership between Samsung and Diva (The Good Wife).

Advertising and Sales Partnership: Syfy and Resorts World Sentosa

A video I created for our AdSales team which was a partnership between Resorts World Sentosa and Syfy (The Paranormal Zone).

Advertising and Sales Partnership: Diva and Fitbit

A video I created for our AdSales team which was a partnership between Fitbit and Diva (Reel Diva movie block).

Channel Partnership: Mediacorp okto and Legoland Malaysia

A video I filmed and edited for Mediacorp okto’s collaboration with Legoland Malaysia.

Mediacorp okto Show Reel

My show reel working for okto, Mediacorp’s TV channel for the youth.

Mediacorp: okto Cup Launch

One of my favorite pieces of content from my days at Mediacorp.

Bekpackr: Unboxing a GoPro Hero 8 Black

Bekpackr: Changi Recommends Pocket Wi-fi Review

Bekpackr: Filipino Dragons at the 12th SAVA Sprints International

Without your help and support, there is no way we would have pulled off a live external broadcast from the Dublin office this week. Thank you SO much, it was a huge success with over 400 marketers tuning in live!

Grace, LinkedIn

Thank you for going above and beyond and helping Min and I with the LinkedIn User Group video for Manila. You helped out even though it was beyond your core job and made it look super professional. We couldn’t have done it without you and we are so so grateful!

Laura, LinkedIn

Huge congratulations on a successful Live Video stream in APAC. I was impressed with your level of communication with the production crew and was confident that [the director] was well briefed about the quality and run of show.

Kate, LinkedIn

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